Strategic Insights Executive · 20+ Years

Translating human
behavior into measurable impact

Strategic Insights Executive with 20+ years turning consumer behavior into commercial wins — across tech, telecomm, CPG, and retail. Builder of high-performing analytics organizations that influence executive-level product roadmaps and global growth strategy.

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Meta Reality Labs · AI Wearables

Driving Impact &
Billion-Dollar Strategy

Directed insights for Meta's AI Wearables division, directly contributing to 5M unit sales in 2025. From determining 10-year global portfolio strategy to pioneering AI-driven consumer intelligence methods for unreleased products, I build user data into the business narrative.

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Career Scope · 20+ Years · 7 Industries

Cross-industry experience,
one through-line: the human in the room

Over 10M data points. 125+ product teams. 75+ products brought to market across 7 industries.

As a seasoned insights executive, the data only matters if it drives action

As a seasoned insights executive, I specialize in architecting advanced consumer research that turns complex data into major commercial victories. My career spans leadership roles in innovative tech (software and hardware), AI, and established consumer goods and services industries.

By anchoring business goals with strategic analytics, I help organizations unlock global product scale and establish market leadership.

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Core Areas of Practice

Consumer Insights & Analytics

Data-Driven Strategy

Over 20 years architecting end-to-end consumer research frameworks across tech, telecom, CPG, and retail. Specializing in translating complex user data into clear business narratives and high-impact corporate growth strategy.

10M+ data points · 125+ product teams · 75+ products to market in 7 industries

Product Strategy & Global Scale

Product Intelligence at Scale

Directed international consumer intelligence for Meta's AI Wearables division, directly driving in-market growth to 5 million unit sales in 2025. Proven track record building strategic research infrastructure and leading insights operations programs.

21+ country expansion · 3 AI Glasses lines · 5M units in 2025

Executive Leadership

Inspired Partner

From building user panels and longitudinal tracking programs, to hiring and coaching 15+ direct reports, I am a trusted advisor and insights partner to C-Suite and executive stakeholders. I leverage user data to drive product success while empowering all functions to champion consumer needs.

Deep experience hiring and scaling within 0→1 organizations · Multimillion dollar budget ownership

Core Expertise

Consumer Insights & Analytics

Mixed-methods qual + quant research leadership
Research Ops and continuous discovery programs
0→1 function building and organizational design
Responsible AI and Social Acceptability frameworks

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Meta Impact

Product Intelligence at Scale

Global market intelligence for 21+ country expansion
Strategic portfolio and brand growth of Meta AI Glasses and category expansion
Social Acceptability principles for nascent technologies

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Executive Leadership

Team & Capability Scaling

From building user panels and longitudinal tracking programs, to hiring and coaching 15+ direct reports, I am a trusted advisor and insights partner to C-Suite and executive stakeholders. I leverage user data to drive product success and business outcomes while empowering all functions to champion consumer needs.

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Executive Availability

Open to executive leadership roles within organizations built on data-driven decisions, forward-looking strategy, and user-first principles.

jenniferyurcak@gmail.com

Connect & Collaborate

Available for executive roles, advisory engagements, and speaking opportunities.

Email

jenniferyurcak@gmail.com

Location

Seattle / Kirkland, WA
Open to Remote

linkedin.com/in/jenniferyurcak

About Jennifer Yurcak

The voice of the
human in the room

Strategic Insights Executive with 20+ years translating consumer behavior into measurable commercial impact — across frontier tech, CPG, telecom, and retail.

Career Journey

Research leader who builds the function, then fills it with impact

Jennifer Yurcak is a Strategic Insights Executive with 20+ years navigating the intersection of frontier technology, consumer behavior, and business strategy. Her career spans hardware and software (Meta Reality Labs, Microsoft Xbox), CPG (MillerCoors), telecom (T-Mobile), and retail — and she has built high-performing research functions at each stop.

At Meta Reality Labs, Jennifer directs the consumer intelligence program for the AI Wearables division — a business contributing to 5 million unit sales in 2025. She designed the company's Social Acceptability framework from scratch, now adopted as policy across all Reality Labs devices, and built the only quantitative UX feedback program at Reality Labs in under one month. She expanded insights adoption across Product, Engineering, Design, and Marketing divisions, and has directly supported the launches of multiple AI Wearables, from Ray-Ban Stories to Orion and Meta Ray-Ban Display glasses.

Before Meta, Jennifer led B2B segment research at T-Mobile that drove the business to 20% of branded postpaid revenue, and managed $4.5M research budgets at MillerCoors launching four brands — including Redd's Apple Ale (fastest-growing US beer brand, 2013) and Smith & Forge Hard Cider. As Marketing Director she drove the design and rebrand for Indiana University’s Kelley School of Business (From Moment to Momentum), and seamlessly blends her educational background in marketing, economics, and statistics with a passion for hands-on leadership.

"It's better to be valued by a few than be known by many. Your contribution is not the scope of your reach. It's the depth of your impact."

Leadership Philosophy

Jennifer operates on a Three-A model: Alignment, Adoption, Amplification — a framework she has applied consistently across research organizations and stakeholder influence work. Core values: Trust, Respect & Recognition, Integrity, Teamwork.

Her role as a leader: empower and unblock, challenge, preserve rigor and quality, amplify learnings, and celebrate wins while learning from failures.

Selected Impact

Meta AI Glasses unit sales (2025)

68→85

SUS improvement in 7 months, Ray-Ban Stories

21+

Countries in AI Wearables global expansion

4.7/5

CSAT, Ray-Ban Meta Glasses UXR program

Education

University of Chicago

MBA — Marketing, Economics & Statistics/Econometrics
Booth School of Business

2009

Rutgers University

BA, Economics

2003

Affiliations

Women in Research

Member

Chicago Booth Seattle Alumni Board

Board Member

UXPA

Member, User Experience Professionals Association

Recognition

Brand of the Year

MillerCoors — top recognition for brand-building impact

Cicerone Certified

Beer Server Certification

Contact

jenniferyurcak@gmail.com

linkedin.com/in/jenniferyurcak

Seattle / Kirkland, WA

Work & Impact

Case Studies

Selected programs that demonstrate the intersection of rigorous research, organizational influence, and measurable commercial outcomes.

Meta Reality Labs · 2019–2020

Social Acceptability Framework for Frontier AI Hardware

Designed Meta's org-wide Social Acceptability framework from scratch — the first consumer evidence framework for bystander experience in the company. Multi-phase program spanning secondary research, qualitative ethnographies across 4 markets, 12 individual ethnographies, 8 social experiments, and quantitative validation.

Quantitatively validated that User Clarity (54%) is the primary driver of product adoption — far outweighing Social Comfort (27%), Trust (9%), and Style (5%). Framework adopted across all Reality Labs devices and built into new hire onboarding.

54%

User Clarity as #1 adoption driver

Org-wide

Policy adoption, all RL devices

UX/CX issues resolved (2024)

Meta Reality Labs · 2020–2021

Ray-Ban Stories UXR Program — Built in Under One Month

Built the only quantitative UX feedback program at Reality Labs from scratch in under one month — piggybacking on the existing voice data collection program and replacing scripted utterances with task-based activities. Delivered weekly reporting to 125+ product team members; presented quarterly at Product All-Hands.

Program expanded internationally and adopted as a model for 3 additional device programs. Ray-Ban Stories launched September 2021 with first-week sales exceeding projections.

68→85

SUS improvement

4.7/5

CSAT average

~1M

Utterances recorded

Meta · 2022–2024

AI Glasses Global EAP Expansion — 21+ Country Scale

Scaled the Early Access Program to international markets across LATAM and APAC, establishing threshold testing as a mandatory launch readiness criterion. Created scalable UXR frameworks for 2026+ roadmaps and led pre- and post-launch consumer insights for 3 new AI Glasses lines and 5 existing models.

Redefined product SKUs based on user preference data — cutting low-preference frames, elevating hero designs — directly contributing to the 10M unit sales goal.

21+

Countries expanded

Units sold (2025)

Glasses lines supported

MillerCoors · 2009–2015

National Brand Launches — Redd's Apple Ale & Smith & Forge

Led consumer insights across the full innovation pipeline — fuzzy front-end ideation, concept testing, liquid and packaging development, and in-market optimization. Tested 700+ packaging, product, and positioning ideas. Managed $4.5M research budget and $10M social listening program adoption.

Brought 4 brands to national launch including Redd's Apple Ale (fastest-growing US beer brand in 2013, Brand of the Year) and Smith & Forge Hard Cider (largest volume share gainer in cider, 2014).

Brands to national launch

700+

Ideas tested

$4.5M

Research budget managed

🚧 More Coming Soon

Additional case studies featuring T-Mobile B2B, Microsoft Xbox global market entry research, and executive leadership work are currently being prepared. Check back shortly — or reach out directly to request the full portfolio.

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